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Cavefish
Press & media

Press, news & awards

Cavefish is building the enterprise infrastructure for emotional risk intelligence. 13 industry awards and two accelerator programmes since founding in September 2023.

Press Releases

Official announcements from Cavefish. For media enquiries contact jon@cavefish.co.uk

September 24, 2026For immediate release

Cavefish Co-founder Presents 'Making Emotions Measurable' at Media Cymru's PLAYBACK Festival

Jonathan Prescott on the emotional fingerprint of creative work, and measuring it before the edit locks

Cavefish co-founder Jonathan Prescott presented 'Making Emotions Measurable' at PLAYBACK, Media Cymru's Festival of Innovation in Cardiff, showing how EchoDepth maps the emotional fingerprint of creative work before the edit locks, and offering free analysis to three Welsh productions.

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July 5, 2026For immediate release

Cavefish Launches Free AI Tool to Help Professionals Understand the Emotions Their Photos Convey

LinkedIn Photo Score uses EchoDepth technology to analyse professional headshot perception

Cardiff-based AI company Cavefish today announced the launch of LinkedIn Photo Score (liphotoscore.click), a free tool that uses EchoDepth emotional AI technology to help professionals understand how their headshots are perceived by recruiters, colleagues, and clients.

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June 30, 2026For immediate release

Cavefish Co-founder Presents at AI Hub Launch on Emotional Intelligence in Communication

Jonathan Prescott speaks at AI Wales and FinTech Wales event on reducing attrition through emotional understanding

Cavefish co-founder Jonathan Prescott presented at the launch of the AI Hub, a collaboration between AI Wales and FinTech Wales, speaking on the importance of understanding emotion in client and employee communications to reduce attrition.

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May 18, 2026For immediate release

Cardiff AI Company Launches Technology to Measure Emotional Risk in Communication

Cavefish launches EchoPitch, the first application built to measure emotional communication risk

Cardiff-based AI company Cavefish today announced the launch of EchoPitch (echopitch.io), a new platform designed to help people understand how their presentations, interviews, and pitches are emotionally perceived before high-stakes conversations take place.

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May 12, 2026For immediate release

Cavefish Defines New Enterprise Category: Emotional Risk Intelligence

Financial risk is measured. Cyber risk is measured. Human reaction risk rarely is.

Cardiff-based AI company Cavefish today announced the formal positioning of Emotional Risk Intelligence as a new enterprise category, with its EchoDepth platform serving as the infrastructure layer for measuring human reaction risk before high-stakes decisions are executed.

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January 22, 2026For immediate release

Welsh AI Company Selected to Present at Europe's Largest Defence Training Conference

Jonathan Prescott to speak at ITEC 2026, ExCeL London

Cardiff-based AI company Cavefish has been selected to present at ITEC 2026, Europe's largest international training and education conference, taking place at ExCeL London from April 28-30, 2026.

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November 14, 2025For immediate release

Cardiff AI Startup Reaches 13 Industry Awards in Under Three Years

Recognition spans fintech, technology, leadership, and cybersecurity categories

Cardiff-based AI company Cavefish has received its thirteenth industry award since founding in September 2023, establishing the company as one of the most recognised AI startups in Wales.

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June 18, 2025For immediate release

Cavefish Selected for Welsh Government-Backed R&D Programme with Transport for Wales

Media Cymru collaboration developing emotional risk intelligence for transport

Cardiff-based AI company Cavefish has been selected for a Research & Development collaboration programme with Media Cymru and Transport for Wales, developing emotional risk intelligence technology for transport operator contexts.

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March 12, 2025For immediate release

Cavefish Joins AI Wales as Strategic Partner, Co-founder Appointed Strategy Director

Partnership with Wales' national AI community

Cardiff-based AI company Cavefish has been appointed as a strategic partner of AI Wales, the national AI community for Wales. Cavefish co-founder Jonathan Prescott has been named Strategy Director of AI Wales CIC.

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Media Coverage

Business News Wales · 2026
Shortlist Unveiled for the 2026 Fintech Awards Wales ↗
The Daily Telegraph · 2025
Mind Readers, Robot Dogs and Lasers: The Future of War ↗
Authority Magazine · 2024
C-Suite Perspectives on AI: Jonathan Prescott of Cavefish ↗
Research Live · 2024
Cavefish Launches AI Digital Marketing Platform ↗
Business News Wales · 2025
Fintech Wales and AI Wales Launch Strategic Partnership ↗
Media Cymru · 2025
Media Cymru & TfW Fund R&D for Emotional AI ↗

Awards & Recognition

13 awards since founding in September 2023. Each listed individually.

EchoDepth reviews on SourceForgeEchoDepth reviews on SlashdotEchoDepth reviews on Top Business Software
2024
Leadership
IoD Director of the Year - Technology
Institute of Directors Wales

Jonathan Prescott shortlisted for Director of the Year (Technology category) at the Institute of Directors Wales annual awards.

2024
Fintech
UK FinTech Awards - Best Use of AI
UK FinTech Awards

EchoDepth recognised for best use of AI in financial services at the UK FinTech Awards.

2024
Fintech
FinTech Wales Award - Innovation
FinTech Wales

Innovation award from FinTech Wales, the national body for the Welsh fintech sector.

2024
Digital
Cardiff Life Awards - Digital Business of the Year
Cardiff Life Magazine

Winner of the Digital Business of the Year category at the Cardiff Life Awards.

2024
Martech
Martech Breakthrough Award - AI Innovation
Martech Breakthrough

Recognised for AI innovation in marketing technology at the Martech Breakthrough Awards.

2024
Technology
UK Tech Awards - AI & Machine Learning
UK Tech Awards

Shortlisted and recognised in the AI & Machine Learning category at the UK Tech Awards.

2024
Banking
EBA Day - Emotional AI Category
European Banking Association

Recognised at EBA Day in the Emotional AI and emotional risk intelligence category.

2025
Partnership
AI Wales - Strategic Partner
AI Wales CIC (Welsh Government aligned)

Cavefish selected as a strategic partner of AI Wales, the national AI community for Wales. Jonathan Prescott serves as Strategy Director.

2025
R&D
Media Cymru / Transport for Wales

EchoDepth selected for an R&D collaboration programme with Transport for Wales - developing emotional risk intelligence for transport operator contexts.

2025
Technology
Business News Wales - Technology Company of the Year
Business News Wales

Shortlisted and recognised as Technology Company of the Year in the Business News Wales annual awards.

2026
Speaking
AI Wales / FinTech Wales

Presented on the importance of understanding emotion in client and employee communications to reduce attrition at the launch of the AI Hub.

2026
Speaking
ITEC International Training Conference, ExCeL London

Presented 'Feel to Know: Using Emotion to Measure Real Understanding' to an audience of defence training, simulation and learning professionals. One of a small number of Welsh tech companies selected.

2026
Cybersecurity
European Cyber Security Organisation

Won the ECSO Cyber Solution Days presentation award for EchoDepth in the cybersecurity and insider threat category.

2026
Fintech
Fintech Awards Wales

Finalist for Best Use of AI at the Fintech Awards Wales, recognising innovation in AI application within the Welsh fintech ecosystem.

Accelerator Programmes

Fintech Wales Accelerator
2024

Selected for the Fintech Wales accelerator programme - one of a cohort of Welsh fintech companies supported through the Welsh Government-aligned accelerator.

Cyberhive by ECSO
2024

Selected for the ECSO (European Cyber Security Organisation) Cyberhive accelerator programme, focused on cybersecurity and defence applications.

Media Contact

For press enquiries, interview requests, product demonstrations for editorial purposes or speaking invitations:

Jonathan Prescott
Co-founder & CEO, Cavefish
jon@cavefish.co.uk
Contact UsSpeaking EngagementsAbout Jonathan
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