Cardiff-Based AI Company Cavefish Launches EchoPitch, the First Application Built to Measure Emotional Communication Risk

Cardiff-based AI company Cavefish today announced the launch of EchoPitch (echopitch.io), a new platform designed to help people understand how their presentations, interviews, and pitches are emotionally perceived before high-stakes conversations take place.

EchoPitch is the first live application developed by Cavefish, a company focused on measuring emotional risk through artificial intelligence.

The launch follows years of research and practical experience from Cavefish founder and CEO Jonathan Prescott, whose work on communication effectiveness began during his MBA studies.

"During my MBA, I became fascinated by why so many business presentations are ineffective despite containing strong information. I realised that communication success is often driven less by the information itself and more by emotional credibility, confidence, trust, and how people feel when someone is speaking."

— Jonathan Prescott, Founder & CEO, Cavefish

That research led Prescott into presentation and communication training, where he worked with some of the UK's largest organisations, including Marks & Spencer and Barclays, before later embarking on a career in digital technology and artificial intelligence.

"Over time, it became clear that most communication tools focus on words, structure, and delivery mechanics, but very few attempt to understand emotional impact. That became the foundation for what we are building at Cavefish."

Unlike traditional presentation coaching software, EchoPitch focuses on emotional communication analysis, helping users understand how they are likely to be perceived during investor pitches, interviews, leadership presentations, sales conversations, and public speaking engagements.

The platform analyses behavioural and communication signals associated with confidence, trust, emotional credibility, and audience perception.

EchoPitch has been designed for founders, executives, sales professionals, job candidates, and anyone involved in high-pressure communication scenarios.

The launch represents the first public application of Cavefish's broader vision to help organisations and individuals better understand emotional risk in communication and decision-making.

"Businesses already measure financial risk and operational risk extremely well. We believe emotional risk is becoming just as important because human decisions are often emotional before they are logical. EchoPitch is the first real-world example of how that can be measured."

EchoPitch is now live and available globally at: https://echopitch.io