Cavefish Insights
Research, analysis and practical guidance on Decision Intelligence, communication risk and the FACS standard. Written by Jonathan Prescott, Founder & CEO of Cavefish.
Emotional AI Ethics: Risks, Benefits and Responsible Deployment
A balanced guide to the ethics of emotional AI — the genuine benefits, the real risks, and the governance principles that separate responsible deployment from irresponsible use.
How AI Detects Vulnerable Customers in Financial Services
FCA Consumer Duty requires proactive vulnerable customer identification — not self-declaration. Here is what AI analyses, what signals it detects, and how the output satisfies the evidencing requirement.
What is Communication Intelligence? AI-Powered Interaction Analysis Explained
Communication intelligence measures what actually happens in professional interactions — the emotional signal that determines whether communication is believed, trusted, and acted on.
FCA Consumer Duty 2024: What Firms Must Evidence on Vulnerable Clients
The FCA issued £176M in fines in 2024. Consumer Duty enforcement is accelerating. Here is what firms must produce, what counts as evidence, and what technology now makes possible.
What Is the VAD Model? Valence, Arousal and Dominance Explained
Sentiment analysis tells you positive or negative. The VAD model tells you how positive, how activated, and how in control. The difference is the gap between a quiet customer and one about to escalate.
What Is Emotional AI? A Plain-Language Guide for Business Leaders
Emotional AI detects and interprets human emotional states from facial expressions, vocal patterns and behaviour. Here is what it means for enterprise decision-making.
The Facial Action Coding System (FACS): The Science Behind EchoDepth
FACS is the gold-standard framework for measuring facial muscle movements — and the foundation of EchoDepth's 44 Action Unit analysis. A complete explanation for non-scientists.
Why 70% of Transformation Programmes Fail — And What the Emotional Signal Data Shows
Most transformation failures are not strategic. They are emotional. The signals that predict failure are present months before the programme stalls — they just go unmeasured.
The Hidden Variable in Sales: Why Emotional Signal Outperforms MEDDIC
MEDDIC, BANT and SPIN tell you what buyers say. EchoDepth tells you what buyers feel. The gap between the two is where most deals are lost.
Unconscious Bias in Interviews: What Facial Signal Data Reveals
Structured interviews reduce some bias. But the interviewer's emotional response to candidates remains invisible and unaccountable — until you measure it.
Change Management: Why Emotional Signal Predicts Programme Failure
70% of transformation programmes fail. The resistance that causes them to fail builds over weeks and produces measurable emotional signals long before it becomes visible behaviour.
What Is Behavioural Analytics? And What It Misses
Behavioural analytics tracks what people do. Emotional AI measures why they do it. The gap between the two is where most enterprise decisions go wrong.
Emotional Intelligence at Work: What Actually Drives Performance
EQ has been taught in leadership programmes for three decades. What has changed is that emotional intelligence is now measurable — not just self-reported.
Emotion Detection Software: A Complete Enterprise Guide
What it is, how it works, what the accuracy claims actually mean, and how to evaluate a platform for enterprise use — without getting sold something that doesn't work.
Earnings Call Preparation: The CFO's Guide to Credibility Signal
The credibility drop that moves markets happens in the room, during guidance delivery — weeks before results day. How to detect and correct it before it costs you.
The Ethics of Emotional AI: What Responsible Deployment Actually Looks Like
Consent, accuracy, cultural bias, and human agency. The four ethical concerns that matter in enterprise emotional AI — and what responsible deployment requires of each.
EchoDepth for NHS and Healthcare Organisations
Patient mental health monitoring, clinical staff training, medical product testing, and staff burnout detection. What emotional AI makes possible in healthcare — and the governance it requires.
Interview Bias and the Equality Act 2010: What HR Leaders Must Know
Structured interviews control input and output. They don't control what happens between them — the interviewer's real-time emotional processing, which is exactly where the Equality Act reaches.
How to Measure Change Resistance Before It Becomes Programme Failure
Change resistance produces measurable emotional signals 6–8 weeks before it shows in engagement surveys. By the time a programme manager can see the problem, the intervention window has closed.
What Is Investor Confidence? How It Forms, How It Breaks, How to Measure It
Investor confidence is a physiological response to perceived credibility — formed in specific moments of investor-facing communication. Those moments are now measurable before they occur live.
See what EchoDepth finds in your content.
The research describes what EchoDepth measures. A sample analysis shows you what it finds in your specific content — your earnings rehearsal, your sales demo, your latest campaign creative.
Free. 5 working days. No credit card. No commitment.
What EchoDepth produces from a campaign analysis.
Submit your campaign video, ad creative or focus group recording. EchoDepth returns a frame-by-frame emotion timeline identifying the exact moment resonance builds or breaks — before you commit the media budget.