The EchoDepth Measurement Framework
FACS standard. 44 Action Units. 14 cultural cohorts across 6 countries.
Frame-by-Frame Emotion Timeline
EchoDepth analyses every frame of a video recording — generating a delivery timeline that maps communication quality, credibility signals and engagement patterns across the full content. Outputs include a scored timeline and a radar chart of signal distribution.
- ✓Communication signal scores per frame
- ✓Radar chart of signal distribution
- ✓Peak risk moment identification
- ✓Scrubable timeline — click to any second
Emotion Mapped to Every Word
EchoDepth's transcript layer colour-codes every word by the emotional state detected at that moment. This reveals which specific content triggered which emotional response — making it possible to re-engineer communications at the word level.
The transcript layer is available on video analysis sessions and provides the evidential foundation for coaching, editing and communications optimisation.
Built on Validated Science
FACS Standard
The Facial Action Coding System is the gold standard for delivery signal measurement. EchoDepth implements 44 Action Units — significantly more granular than broad sentiment classification.
Communication Depth Model
Multi-dimensional delivery quality mapping. EchoDepth outputs go beyond positive/negative sentiment to provide the full communication signal picture.
Cultural Calibration
Communication signals are culturally modulated. EchoDepth is calibrated across 14 cohorts in 6 countries — preventing the cultural bias that invalidates many AI analysis tools.
EchoDepth by the Numbers
All EchoDepth Use Cases
Shareholder Presentation Analysis
Cannot predict investor emotional reaction
Earnings Call Analysis
Emotional signals missed in live delivery
Sales Demo Analysis
Buyer confidence unclear during demos
Discovery Call Analysis
Weak qualification signals in early sales conversations
Airport Screening Analysis
Threat signals missed by existing screening processes
Border Security Analysis
Behavioural risk undetected by document-based processes
Executive Communication Analysis
Low trust in leadership communications
Transformation Messaging Analysis
Change initiatives fail due to undetected resistance
Interview Analysis
Unconscious bias and weak signals in interview assessment
Toxic Behaviour Detection
Hidden culture risks undetected until too late
Campaign Testing
Unclear audience emotional reaction to campaign content
Message Testing
Messaging lacks clarity and emotional resonance
Investor Confidence Scoring
Investor confidence is not measurable before markets move
Customer Vulnerability Detection
Vulnerability signals in customer interactions go undetected and undocumented
Board Presentation Analysis
Board decisions lack genuine alignment
13 Awards — Every One Listed
We list every award individually because aggregate claims without evidence are meaningless. If you're doing due diligence, these are verifiable.
Awards without URLs were received in physical or non-digital ceremonies. Jonathan Prescott's LinkedIn profile contains further verification. Verify on LinkedIn →
See the Methodology Applied to Your Context
Book a Demo →Methodology questions
How accurate is EchoDepth?
EchoDepth uses the FACS standard — 44 Action Units calibrated across 14 cultural cohorts in 6 countries. It measures observable delivery signals in content, not self-reported sentiment or keyword matching. The methodology has been validated in peer-reviewed literature across multiple cultural and professional contexts.
Has EchoDepth been independently validated?
EchoDepth is built on the FACS standard, originally developed by Paul Ekman and Wallace Friesen at UCSF. The underlying Action Unit framework has been validated in hundreds of peer-reviewed studies. EchoDepth's implementation has been tested in the FCA Regulatory Sandbox and has won 13 industry awards across independent evaluation programmes.
What is the FACS standard?
The Facial Action Coding System (FACS) is a comprehensive taxonomy of human facial movements. It defines 44 Action Units — discrete movements of specific facial muscle groups — validated as delivery indicators across cultures. FACS is the most widely validated framework for objective communication signal analysis in the peer-reviewed literature.