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Cavefish
About Cavefish

Communication Intelligence for Enterprise Teams

High-stakes conversations determine outcomes — deals won, boards aligned, customers retained. Cavefish is building the infrastructure layer that measures communication effectiveness before consequences occur. EchoDepth analyses delivery patterns — forecasting audience response and providing coaching from content you already have.

★★★★★4.9 / 516 Google ReviewsRead all reviews →

To make communication effectiveness — engagement, clarity, delivery quality — visible, measurable and actionable before high-stakes conversations happen.

Company Timeline

Sep 2023
Cavefish founded in Cardiff, Wales. EchoDepth development begins.
2024
EchoDepth platform launched. 13 awards across fintech, technology, marketing and director categories. Two accelerator programmes completed. Grant funding secured.
2025
Enterprise deployments across Defence, Financial Services, Sales, HR and Leadership. Featured in The Daily Telegraph. Media Cymru & Transport for Wales R&D partnership.
2026
Category creation: Emotional Risk Intelligence. Enterprise infrastructure positioning. cavefish.ai launched. ITEC 2026 speaker, ExCeL London.

Awards & Recognition

🏆
Winner — Fuse AI Presentation2024
🏆
Wales — Jonathan Prescott2024
🏆
Cardiff Life Awards
Winner2024
🏆
Martech Awards
Best SEO & AI Company — Cardiff2024
🏆
UK Technology Awards
Shortlisted2024
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Fintech Awards
Best Use of AI — Winner2025
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Fintech Awards
Finalist2025
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EBA Day
Finalist2025
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UK Chamber Awards
Finalist2025
Jonathan Prescott — Founder and CEO of Cavefish, creator of EchoDepth
RoleFounder & CEO, Cavefish
MBABayes Business School
DegreeB.Eng Computer Systems Eng
PreviousDirector of Digital, Royal Mint
PreviousDirector, Assurant (US)
AcademicGuest Lecturer, NYU Stern
CivicStrategy Director, AI Wales CIC
Jonathan Prescott presenting EchoDepth at Cardiff Business School
CARDIFF BUSINESS SCHOOL · YSGOL FUSNES CAERDYDD

Presenting Cavefish: Predicting Emotional Impact

Jonathan Prescott

Founder & CEO, Cavefish — Creator of EchoDepth

Jonathan Prescott is a recognised expert in digital growth and the application of AI to complex enterprise communication contexts. He founded Cavefish in September 2023 to build EchoDepth — the communication intelligence infrastructure that analyses delivery effectiveness before high-stakes conversations.

Prior to Cavefish, Jonathan was Director of Digital at The Royal Mint, leading digital transformation and innovation. He served as Director of Digital Performance at Assurant, a global $10bn insurance company with operations across the EU, UK and US. He has held Interim and Fractional CDO positions across education, B2B and B2C sectors, and is a serial entrepreneur.

Jonathan holds an MBA from Bayes Business School with a focus on Leadership Communication, and a B.Eng in Computer Systems Engineering. He is a guest lecturer at NYU Stern School of Business, mentors MBA students at the University of South Wales, and serves as Strategy Director at AI Wales CIC and Data & AI Council Member at Technology Connected Wales.

In 2024 Jonathan won the ECSO Cyber Solution Days presentation award for EchoDepth Defence. He is a confirmed speaker at ITEC 2026, ExCeL London on Decision Intelligence for Defence and Security. In 2025 Cavefish was featured in The Daily Telegraph and partnered with Media Cymru and Transport for Wales on an R&D programme for communication intelligence in transport.

Speaking

Confirmed speaker — Decision Intelligence for Defence and Security
March 2024 — sbarc|spark — EchoDepth Defence — Winner

Publications by Jonathan Prescott

Book

About Cavefish — Jonathan Prescott, Founder & CEO

A practical guide to understanding communication risk and decision impact — measuring and predicting how high-stakes communications land before they are delivered.

View on Amazon →
Book

Executive Decision Making

A practical framework for executive decision-making in high-stakes environments, incorporating communication signal awareness.

View on Amazon →
Book

Would You Rather — FUN Edition

300 questions that start as fun and end in judgement.

View on Amazon →

Client Reviews — 4.9 ★ on Google (16 reviews)

View all →
★★★★★

Jon came and did some AI training with the Marketing Team at JCP Solicitors — it was absolutely brilliant. Giving us the confidence to use the tools available. We were immediately

Amy Seppman
JCP Solicitors
★★★★★

We have been working with Cavefish to explore improvements to our website and really start to understand how we can improve our online presence. In such a short space of time the t

Alix White
Client
★★★★★

Thought provoking and interesting session on ChatGPT delivered by Jon. The RISEN framework was of particular interest and will be adopted for future activities.

Deb Birkett
Client
★★★★★

I thoroughly enjoyed the training. The course was engaging and provided valuable insights into AI. Jon was knowledgeable and supportive, making the learning experience enjoyable an

Ann Nicholas
Client
★★★★★

I love using Cavefish to understand where the gaps are in my business content, and then rapidly fill them with high-quality content which ranks well. The Cavefish team are great to

Jaymie Thomas
Client

Company Information

Company
Cavefish
Registration
15127122
ICO
ZB915633
UKPRN
10096263
Founded
September 2023
HQ
Cardiff, Wales, UK

Registered office: 15 Neptune Court, Vanguard Way, Cardiff CF24 5PJ. ICO ZB915633. UKPRN 10096263.

For Investors

The investment thesis

Cavefish is creating a new enterprise category: Communication Intelligence. We help organisations improve high-stakes conversation outcomes through AI-powered analysis and coaching. The value is in four things that accumulate over time: validated methodology, benchmark comparison data, governance infrastructure, and partner distribution.

The structural analogy is a rating agency, not an AI tool. Moody's value was never the formula — it was the methodology, the data, the institutional trust. EchoDepth is building toward the same position in human response forecasting.

ICO registered ZB915633 — UK GDPR compliant, consent-first
13 industry awards since founding in September 2023
Two accelerator programmes completed
Partnerships: AI Wales, Fintech Wales, Media Cymru, Transport for Wales
Service-led product model — pilots generate revenue from day one
Partner distribution channel with consultancy and agency embedding underway
IP Layer
EchoDepth scoring methodology

Calibrated across 6 countries and 14 cultural cohorts. Validated accuracy. Named, citable, defensible — not a prompt.

Data Asset
Benchmark comparison dataset

Scored communications across real enterprise contexts. The comparison benchmark — what is normal, what is high-performing — is a proprietary asset that compounds with volume.

Distribution
Partner and consultancy channel

As consultancies embed EchoDepth in client deliverables, the switching cost grows independently of detection capability. Partner distribution is a moat that compounds over time.

Work with Cavefish

Enquiries: hello@cavefish.ai

Book a Demo →Explore EchoDepth
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