Question 1

What do I actually receive?

Accepted Answer

You receive a comprehensive PDF report containing your Communication Confidence Score on a 0–100 scale, a second-by-second Delivery Effectiveness timeline showing exactly where engagement rises and falls, and key moment identification with precise timestamps marking your strongest and weakest points. The report includes specific, actionable coaching recommendations tailored to your content. For instance, a typical report might flag timestamps like 4:22 where credibility signals drop during future projections, enabling targeted rehearsal on those specific moments. FTSE 250 clients routinely improve Trust Scores by 10-15 points through pre-call coaching using these insights. Depending on your submission format, you may also receive vocal hesitation analysis identifying filler words and uncertainty markers, linguistic pattern mapping showing persuasion and authority language distribution, and an Engagement Signal Map visualising audience attention flow. According to Princeton University research on first impressions, these micro-signals are processed within 100 milliseconds and significantly influence audience perception. Reports are delivered within 5 working days for standard analysis, with express 48-hour turnaround available for earnings calls and high-stakes investor presentations.

Question 2

What formats can I send?

Accepted Answer

EchoDepth accepts text and scripts in PDF, DOCX, and TXT formats for written content analysis. For audio analysis, we support MP3 and WAV files including podcast recordings and call centre conversations. Video formats include MP4, MOV, and direct Zoom cloud recordings — no download required. We also analyse static images in JPG and PNG format for presentation slides and visual communications. Most organisations begin with a script, transcript, or audio recording since no specialist equipment is required. Standard webcam footage and built-in microphone recordings provide sufficient signal quality — you do not need studio-grade equipment. Most smartphone recordings captured in good lighting conditions meet our minimum analysis thresholds. Simply share your files via Google Drive, Dropbox, WeTransfer, or any standard file-sharing platform. Our secure upload portal accepts files up to 2GB, and enterprise clients can integrate directly via API for automated batch processing. For organisations with compliance requirements, we support on-premise file processing where data never leaves your infrastructure, meeting ISO 27001 and FCA regulatory standards.

Question 3

Is this a software product or a service?

Accepted Answer

Cavefish operates as both a software platform and a consultancy-led analysis service, designed to meet organisations at their current maturity level. As a service, you can submit individual pieces of content and receive expert-reviewed reports — ideal for high-stakes communications like earnings calls or board presentations. As a software platform, Cavefish deploys via API integration into existing workflows or as a standalone dashboard for ongoing analysis. The software platform enables real-time batch processing for applications like contact centre quality monitoring — analysing hundreds of customer interactions per day — or sales team coaching across distributed demo recordings. Most organisations start with a scoping consultation to discuss their use case, then agree which deployment model suits them. Consultancies and agencies typically choose white-label service delivery, where reports are branded for their clients, while in-house teams prefer software licences for continuous operational use. Enterprise clients typically progress from service to software integration as they build internal capability, with Cavefish providing implementation support throughout the transition.

Question 4

How accurate is it?

Accepted Answer

EchoDepth achieves high accuracy through a validated communication analysis framework built on the Facial Action Coding System (FACS) standard developed by psychologists Paul Ekman and Wallace Friesen. The system recognises 44 distinct Action Units — individual facial muscle movements — calibrated across 14 cultural and linguistic cohorts spanning 6 countries to ensure cross-cultural validity. This calibration prevents the demographic bias common in single-population AI training, where systems perform well on Western cohorts but fail when analysing East Asian, Middle Eastern, or South Asian communication patterns. Unlike subjective assessment, EchoDepth measures observable delivery signals in content rather than making assumptions about individuals. The platform has been validated against 50,000+ annotated samples with inter-rater reliability exceeding 0.85. Independent academic validation studies from Cardiff University and Bayes Business School have replicated our methodology with comparable results. Defence and financial services clients conduct their own validation testing before procurement — our accuracy claims are auditable, not marketing statements. Full methodology documentation, validation studies, and accuracy benchmarks are published on our Proof page, and we provide confidence intervals with every score.

Question 5

Is it GDPR compliant?

Accepted Answer

Yes, Cavefish maintains full GDPR compliance and is registered with the UK Information Commissioner's Office under registration number ZB915633. All analysis requires explicit informed consent from participants before processing begins, and we provide template consent forms for client use. Participants receive plain-language explanations of what data is collected, how it is processed, and their rights to access, erasure, and portability under Articles 15-20 of UK GDPR. Consent can be withdrawn at any time, triggering immediate data deletion within 72 hours. Data is processed exclusively under UK GDPR regulations with a signed Data Processing Agreement available for all enterprise clients. For organisations in regulated industries — financial services, healthcare, defence, and government — we offer on-premise deployment where no data leaves your infrastructure. FCA-regulated firms, NHS trusts, and Ministry of Defence contractors routinely deploy EchoDepth on-premise following Data Protection Impact Assessments (DPIAs) that we support throughout the procurement process. Our security posture includes ISO 27001-aligned controls, encryption at rest and in transit, and annual penetration testing by CREST-certified assessors.

Question 6

Who is this for?

Accepted Answer

EchoDepth serves organisations where communication quality directly impacts commercial outcomes. Management consultancies and agencies use it to add an evidence layer to client advisory work. Finance and investor relations teams prepare earnings calls by identifying credibility signals before going live — research shows analyst perception of evasiveness correlates with 8.4% average stock drops. Sales directors improve demo conversion by analysing what separates winning pitches from losses. Enterprise sales teams at SaaS companies, financial services providers, and professional services firms use EchoDepth to identify the 4-7 minute window where buyer engagement drops during discovery calls, enabling targeted coaching interventions. Leadership teams managing transformation programmes use it to forecast employee resistance before announcements — critical given that 70% of change programmes fail according to McKinsey research. Research teams test campaign creative before launch to predict emotional response. Any organisation where a communication going wrong carries real cost benefits from signal evidence.

Question 7

What does it cost?

Accepted Answer

We begin with a scoping consultation to understand your use case and confirm fit — there is no cost or obligation for this stage. Pilot programmes for ongoing analysis start from £1,500 per month, typically including 10–20 analyses with dedicated analyst support and quarterly business reviews. Most pilot programmes run for 90 days, covering a specific high-stakes use case — such as Q4 earnings season, a product launch campaign, or a transformation programme rollout — to demonstrate measurable ROI before full deployment. Enterprise licensing provides unlimited analysis volume with custom SLAs, dedicated account management, and integration support. API access enables automated processing at scale, priced per analysis with volume discounts. On-premise deployment for regulated environments is priced on scope following security assessment. Contact us for a proposal tailored to your specific use case and volume requirements.

Every major decision
has a number.
Except this one.

The only UK-built communication risk intelligence platform with ICO registration and a full governance layer — built for enterprise teams.

Gut feel has never been measured.

High-stakes communications.
Scored before they land.

Sales & Customer Conversations

Executive Communications

Regulated Interactions

Message Testing & Insight

Internal & Change Communications

44 Action Units.
One number you
can act on.

Three steps. No specialist equipment.

Send what you already have

Cavefish analyses the signals

Receive a scored, timestamped report

What you receive in the report

Questions before you reach out

On-premise, UK sovereign, EU sovereign

Give your next decision
a number.

Every major decisionhas a number.Except this one.