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Cavefish
Financial Services · Insurance

Consumer Duty & Vulnerability Detection

EchoDepth deployed across a major UK insurer's recorded customer interactions to surface emotional signal indicators consistent with financial vulnerability — supporting FCA Consumer Duty obligations at scale.

Client
Major UK insurer
Vertical
Financial Services
Outcome
FCA Consumer Duty compliance

The challenge

The insurer's contact centre processes thousands of customer interactions weekly. FCA Consumer Duty (July 2023) requires firms to identify and proactively support vulnerable customers — but traditional QA sampling catches only a fraction of interactions, and self-reported vulnerability disclosures are systematically suppressed by social desirability.

The EchoDepth deployment

EchoDepth was deployed across recorded customer service interactions, processing facial Action Unit data across 44 FACS-grounded markers. The system flagged emotional signal patterns consistent with cognitive overload, financial anxiety, and decision-making distress — producing a vulnerability probability score per interaction.

Data processing was conducted by Logic Software Ltd (ISO 9001, Cyber Essentials Plus) on Microsoft Azure UK Cloud, with a full GDPR-compliant DPA and DPIA in place.

Outcomes

  • Vulnerability signal detection rate significantly above standard QA sampling
  • GDPR-compliant processing framework established for ongoing deployment
  • Consumer Duty evidencing framework produced for regulatory review
  • Zero false-positive rate on follow-up case review
Full case study available

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