What is a Trust Score?
Updated October 2026
A Trust Score is EchoDepth's 0–100 composite credibility measure on a communication. It tells you how the communication will land before it is delivered - and exactly where it breaks down.
A Trust Score is a composite 0–100 signal measuring the credibility of a communication or delivery. It combines delivery pattern analysis, vocal signals and linguistic credibility mapping into a single quantified metric that can be tracked across rehearsals and sessions.
What does the score mean?
Trust Scores are calibrated against a validated delivery baseline. The four bands correspond to actionable decisions:
How is the Trust Score calculated?
The Trust Score is a composite measure derived from three analysis modalities, combined using a weighted model calibrated across multiple cultural cohorts:
Trust Scores are accompanied by a timestamped Credibility Signal timeline - showing where the score rises and falls across the full communication duration.See all EchoDepth outputs
How organisations use Trust Scores
Real deployment patterns across three of the highest-stakes communication contexts:
A FTSE 250 CFO receives a low Trust Score on rehearsal footage. The Credibility Signal timeline shows a sharp drop at 4:22 during guidance delivery. The team revises delivery at that timestamp. Re-score: higher than the first. The live call receives no analyst challenge on that point.
A sales director runs three demo recordings through EchoDepth. Trust Scores: 58, 71, 84. The pattern reveals that demos with pre-built objection responses score 20+ points higher. Coaching focuses the lower-scoring reps on objection preparation, not presentation skills.
An HR Director tests a change announcement video before organisation-wide distribution. Trust Score: 62. Credibility Signal shows the CEO's delivery losing conviction at the message about redundancies. Revised delivery with a specific script change scores 79. Distribution proceeds with the revised version.
Trust Score - common questions
What does a Trust Score of 73 mean?
A score of 73 indicates moderate credibility - the communication is broadly credible but contains identifiable moments where delivery drops. Scores in the 65–79 range typically mean the content is strong but specific delivery elements are undermining it. The Credibility Signal timeline shows exactly where.
How is the Trust Score different from sentiment analysis?
Sentiment analysis reads keywords and classifies them as positive or negative. A Trust Score measures delivery quality - it can detect that the same words, delivered with hesitation or inconsistency, will be received very differently to the same words delivered with conviction. Sentiment analysis cannot see the gap between what is said and how it lands.
How do I improve my Trust Score?
EchoDepth provides specific, timestamped coaching notes with each analysis. Common improvements include: slowing pace at identified hesitation moments, removing upward inflection on guidance statements, and shortening sentences where delivery inconsistency peaks. Targeted rehearsal using EchoDepth feedback can improve scores.
Can Trust Scores be tracked over time?
Yes. Ongoing EchoDepth deployments track Trust Score trends across sessions, rehearsals and live communications. Trend data is included in pilot programme reporting; planned API access would make it available programmatically. Improving Trust Score trajectory is a measurable indicator of coaching effectiveness.
What is a Trust Score?
A Trust Score is EchoDepth's 0–100 composite credibility measure for a communication, showing how it is likely to land before it is delivered. It combines three analysis modalities into a single weighted number calibrated across multiple cultural cohorts. Delivery pattern analysis examines 44 FACS Action Units per frame in video. Vocal delivery analysis looks at pitch variation, speech pace, hesitation patterns and stress markers in audio. Linguistic credibility mapping examines sentence structure, word choice, hedging language and confidence markers in text. Scores fall into four bands: 80–100 indicates high credibility, 65–79 moderate credibility, 50–64 elevated risk, and 0–49 high risk, which correspond to decisions from ready for delivery through to substantial revision. Each score comes with a Credibility Signal timeline that shows where it rises and falls, and the score can be tracked across rehearsals and sessions to show whether delivery is improving.
See your Trust Score
Submit a video, audio file or transcript. EchoDepth returns a Trust Score, Credibility Signal timeline and coaching notes within 5 working days. Free, no commitment.
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