Your insight decisions depend on how people feel.
Right now, you're measuring none of it.
Campaign and message testing at communication depth. EchoDepth analyses the communication signal that existing tools cannot reach — generating Trust Scores, Credibility Signals and Risk Indicators before decisions are made.
Video · Voice · Text · Images — or any combination. No specialist hardware.
The signal was always there.
You just couldn't see it.
Your focus group loved the creative. Nobody changed their behaviour after the campaign launched.
Declared preference data tells you what people say they think. EchoDepth analyses how they actually respond to the communication.
Message testing is expensive, slow, and self-reported. Participants perform positivity because they know they're being watched.
You're making multi-million pound media decisions based on declared preference data — which is structurally inaccurate.
Average campaign testing budget: £40–200k. Average creative that underperforms because communication data was missing: significantly more.
EchoDepth generates a frame-by-frame Communication Response Curve on any creative — before you commit the media budget.
Video, voice, text or images — or any combination
Facial AU analysis, expressions, eye contact, micro-movements
Pitch, pace, hesitation patterns, vocal stress markers
Linguistic patterns, word choice, structural hesitation
Still image facial expressions, group emotional state
See EchoDepth in your insight context
Send us a recording, transcript or image from a recent insight interaction. We will return a scored EchoDepth analysis within 5 working days — free, no commitment.
Common questions about EchoDepth for Insight
What does EchoDepth do for Insight?
EchoDepth analyses emotional signals in video, voice, text and images within Insight contexts — generating quantified outputs including Trust Score, Resistance Indicator, Credibility Signal and Engagement Depth. It uses 44 FACS Action Units calibrated across 14 cultural cohorts in 6 countries.
Does EchoDepth require special hardware?
No. EchoDepth works on standard RGB cameras and existing infrastructure. It also analyses audio files, text transcripts and still images — no cameras or specialist equipment required for those modalities.
What about GDPR and consent?
EchoDepth operates under UK GDPR with a consent-first architecture. Explicit informed consent from all data subjects is required. We provide full compliance documentation and a Data Processing Agreement for every deployment. ICO registered ZB915633.
How quickly can we see results?
A sample analysis of existing content is delivered within 5 working days. Pilot programmes typically run for 4–8 weeks. Contact hello@cavefish.ai to discuss your specific context.