Cavefish Launches Free AI Tool to Help Professionals Understand the Emotions Their Photos Convey
Cardiff, UK — July 5, 2026
Cardiff-based AI company Cavefish today announced the launch of LinkedIn Photo Score (liphotoscore.click), a free tool that uses EchoDepth emotional AI technology to help professionals understand how their headshots are perceived by recruiters, colleagues, and clients.
The platform analyses professional photos across six research-backed dimensions: approachability, competence, trustworthiness, confidence, likability, and leadership. Users receive an overall score out of 100, individual dimension breakdowns, and personalised recommendations for improvement.
LinkedIn Photo Score is built on Cavefish's EchoDepth technology, drawing from peer-reviewed face perception research conducted at institutions including Princeton University's Social Perception Lab. The science focuses on the visual cues that shape first impressions within milliseconds of seeing a face.
"First impressions are formed in a fraction of a second, and professional photos are often the first thing a recruiter, client, or colleague sees. Most people have no idea what emotions their headshot conveys. LinkedIn Photo Score makes that invisible perception visible."
— Jonathan Prescott, Founder & CEO, Cavefish
The tool processes photos in approximately ten seconds and requires no registration. Photos are analysed in real-time and immediately discarded, with no data stored or retained.
Beyond LinkedIn profiles, the tool is designed for company website headshots, speaker bios, executive profiles, and any professional context where visual perception matters.
"We built LinkedIn Photo Score because understanding emotional perception shouldn't require expensive coaching or guesswork. The same EchoDepth technology that powers our enterprise emotional risk intelligence platform can help anyone understand how they come across in their professional image."
— Jonathan Prescott, Founder & CEO, Cavefish
The launch follows Cavefish's recent release of EchoPitch, which applies similar emotional AI technology to analyse presentations, interviews, and pitches.
LinkedIn Photo Score also includes a celebrity matching feature that compares users' "headshot energy" to public figures, providing an intuitive reference point for understanding their professional image.
LinkedIn Photo Score is now live and available globally at: https://liphotoscore.click
About EchoDepth
EchoDepth is Cavefish's core emotional AI technology platform. Built on peer-reviewed research in face perception and emotional response, EchoDepth analyses visual and behavioural signals to measure how people are perceived across dimensions including trust, confidence, competence, and credibility. The technology powers both consumer applications like LinkedIn Photo Score and enterprise emotional risk intelligence solutions.
About Cavefish
Cavefish is a Cardiff-based artificial intelligence company building the enterprise infrastructure for emotional risk intelligence. The company develops technology designed to help organisations and individuals quantify human reaction risk — trust, resistance, credibility — before high-stakes decisions are executed. Cavefish has received 13 industry awards since founding in September 2023.