Cavefish Founder Presents at AI Hub Launch on Emotional Intelligence in Communication
Cardiff, UK — June 30, 2026
Cavefish founder Jonathan Prescott presented at the launch of the AI Hub, a collaboration between AI Wales and FinTech Wales, speaking on the importance of understanding emotion in client and employee communications to reduce attrition.
The event brought together members of the Welsh AI and financial technology communities to mark the opening of the AI Hub, a new initiative designed to support the growth of artificial intelligence capabilities within the Welsh business ecosystem.
Prescott's presentation focused on how emotional intelligence in communication can directly impact business outcomes, particularly in reducing client and employee attrition. The talk explored how organisations often overlook the emotional dimension of their communications, leading to misunderstandings, disengagement, and ultimately churn.
"Most organisations measure what they say, but not how it makes people feel. When clients leave or employees disengage, the root cause is often emotional — they didn't feel heard, valued, or understood. Understanding emotional risk in communication is the first step to reducing attrition."
— Jonathan Prescott, Founder & CEO, Cavefish
The AI Hub launch represents a significant milestone for the Welsh technology sector, bringing together AI Wales — the national AI community for Wales with over 2,250 members — and FinTech Wales, the national body for the Welsh fintech sector.
Cavefish has been a strategic partner of AI Wales since March 2025, with Prescott serving as Strategy Director of AI Wales CIC. The company's participation in the AI Hub launch reflects its continued commitment to supporting the growth of the Welsh AI ecosystem.
Cavefish develops technology designed to help organisations quantify emotional risk — trust, resistance, credibility — before high-stakes decisions are executed. The company's platforms include EchoDepth for enterprise emotional risk intelligence and EchoPitch for individual communication analysis.
About the Event
The AI Hub launch was organised by AI Wales and FinTech Wales on 30th June 2026, bringing together technology leaders, entrepreneurs, and innovators from across the Welsh business community.
About Cavefish
Cavefish is a Cardiff-based artificial intelligence company building the enterprise infrastructure for emotional risk intelligence. The company develops technology designed to help organisations quantify human reaction risk — trust, resistance, credibility — before high-stakes decisions are executed.