EchoDepth Synthetic Ad Testing: Test an Ad Before You Buy Media
How EchoDepth Synthetic Ad Testing shows an ad to up to 3,000 modelled people: how each is built from census profiles, how they watch, the four result groups, and why it is a model of an audience, not a measurement of one. Version 0.1, not yet calibrated against real panels.
Transcript (1 minute 41 seconds)
Most ads are tested too late, when changing them is slow and expensive. EchoDepth Synthetic Ad Testing shows your ad to up to three thousand modelled people, and gives you the answer in minutes.
Each person is built from census profiles: their age and gender, where they live, and the media they use. Then how often they buy the category, and their relationship with your brand, from loyal customer to never heard of you.
They watch in a real setting: a live TV ad break, a skippable pre-roll, a muted social feed, or a cinema. They answer straight away, and again the next day, in their own words.
The report sorts everyone into four groups: won over, lukewarm, turned off, and didn't notice. It shows who the ad works for, which channel suits it, and the moments where people drop away, with suggested fixes.
It's a model of an audience, not a measurement of one. This is version zero point one, not yet calibrated against real panels, so every result is labelled a modelled pre-test.
Use it early, to compare animatics, find where a film loses people, and check the brand is clear. Then put your strongest edits in front of real viewers, with measured testing.
EchoDepth Synthetic Ad Testing. Know which idea to back, before the media money is spent.