Decision Intelligence in plain language.
No hype. Real applications.
Updated October 2026
The Decision Intelligence newsletter from Jonathan Prescott is free and published regularly. It covers communication signal analysis, AI ethics in enterprise, earnings call credibility patterns, and practical applications of EchoDepth across Finance, HR, Sales and Defence, with regulatory developments such as FCA Consumer Duty and the UK AI Act. It covers both practical EchoDepth use cases and broader decision intelligence themes, including sector-specific credibility risk and communication pattern research. Written by Jonathan Prescott, Co-founder of Cavefish, it is aimed at senior leaders who need to understand Decision Intelligence and the commercial applications of communication signal measurement without wading through technical papers. Recent editions cover how institutional investors read executive delivery, the 30 seconds that lose enterprise deals, and change management and the signal no-one measures. Subscribers receive every edition by email, with no advertising and no sponsorship, and can unsubscribe at any time.
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Decision Intelligence Newsletter | Cavefish
How institutional investors read executive delivery - and what you can do about it before results day.
Read on BeehiivThe 30 Seconds That Lose Enterprise Deals
Buyer disengagement during demos precedes verbal objection by minutes. The moment it happens is measurable. The moment it happens is when deals are lost.
Read on BeehiivChange Management and the Signal No-One Measures
Transformation resistance builds from day one. By day 90, it's entrenched. The signal was always there - in the all-hands recording, weeks before it became visible.
Read on BeehiivWhat FACS Is and Why It Makes Analysis Defensible
The Facial Action Coding System is the scientific foundation of enterprise-grade communication analysis. Here's what it means and why it matters for procurement.
Read on BeehiivGet every edition in your inbox
Published regularly by Jonathan Prescott. Unsubscribe at any time. No advertising, no sponsorship, no AI-generated filler.