Know Whether Your Message Lands — Before Your Audience Decides
Message Testing — powered by EchoDepth Emotional Decision Intelligence
Message Testing uses EchoDepth Emotional Decision Intelligence to solve the problem of Messaging lacks clarity and emotional resonance. By analysing 44 facial Action Units under the FACS standard, EchoDepth generates objective emotional signal data that predicts response before decisions are executed.
The Problem
Messaging lacks clarity and emotional resonance. This is not a knowledge gap — it is a measurement gap. The signals exist. They have always existed. Until now, there was no systematic way to read them.
Why Existing Approaches Fail
A/B testing measures clicks, not conviction. Message clarity testing measures comprehension, not emotional response. The layer that drives action — emotional resonance — goes unmeasured.
The EchoDepth Solution
EchoDepth analyses how target audiences emotionally respond to message variants, generating trust, clarity and resonance scores that predict behavioural response more accurately than survey recall.
“A public sector communications team used EchoDepth to test three variants of a behaviour change message. The variant with the highest comprehension score had the lowest emotional resonance. The high-resonance variant was selected — and drove 3x the target behaviour change.”
Frequently Asked Questions
What is emotional resonance in messaging?
Emotional resonance is the degree to which a message triggers authentic, aligned emotional response in the intended audience — producing conviction rather than comprehension.
Can EchoDepth test written as well as spoken messages?
EchoDepth analyses audience emotional response to content delivery — video, audio and live formats. For written content, EchoDepth analyses audience response during reading or listening sessions.
EchoDepth Outputs
Ready to apply EchoDepth to Message Testing?
Book a demonstration and receive a sample analysis for your specific context.
Book a Demo →