# Cavefish — EchoDepth Communication Intelligence # https://www.cavefish.ai/ # llms.txt — structured site index for AI and LLM discovery ## Company Cavefish Ltd (Reg. 15127122, ICO ZB915623). Founded September 2023, Cardiff, Wales. 13 industry awards. Two accelerator programmes. Founder: Jonathan Prescott (Strategy Director, AI Wales). EchoDepth is a communication assurance methodology and scoring platform. Structural position: rating agency for communication credibility, not an AI capability tool. Four moats: validated methodology · benchmark data · governance layer · partner distribution. Revenue model: service-led → partner channel → platform/API. Pilots from £1,500/month. Revenue generating, active pilots. Contact: hello@cavefish.co.uk. Technical: 44 FACS Action Units · VAD model · 14 cultural cohorts · 6 countries. ICO ZB915623 · UK GDPR · consent-first · DPA standard. ## Primary Navigation Solutions · Partners · Platform · Compare · Learn · Book Demo Solutions (4 families): - [Message Testing & Insight](https://www.cavefish.ai/solutions/message-testing/): Campaign, script, voiceover, leadership address, IR communications - [Executive Communications](https://www.cavefish.ai/solutions/executive-communications/): Earnings calls, transformation, IPO/roadshow, board address - [Sales & Customer Conversations](https://www.cavefish.ai/solutions/sales-conversations/): Demo coaching, contact centre, FCA vulnerability review - [Regulated Interactions](https://www.cavefish.ai/solutions/regulated-interactions/): FCA Consumer Duty, vulnerable clients, legal, GDPR comms - [All Solutions](https://www.cavefish.ai/solutions/) Compare dropdown: - [vs Sentiment Analysis](https://www.cavefish.ai/compare/echodepth-vs-sentiment-analysis/) - [vs Focus Groups](https://www.cavefish.ai/compare/echodepth-vs-focus-groups/) - [vs Media Training](https://www.cavefish.ai/compare/echodepth-vs-media-training/) - [vs Cogito](https://www.cavefish.ai/compare/echodepth-vs-cogito/) - [vs Humanyze](https://www.cavefish.ai/compare/echodepth-vs-humanyze/) - [vs Medallia](https://www.cavefish.ai/compare/echodepth-vs-medallia/) - [ROI Calculator](https://www.cavefish.ai/roi/) - [Proof & Methodology](https://www.cavefish.ai/proof/) - [Case Studies](https://www.cavefish.ai/case-studies/) - [Why EchoDepth?](https://www.cavefish.ai/why-echodepth/) Learn dropdown: - [Insights](https://www.cavefish.ai/insights/) · [Whitepapers](https://www.cavefish.ai/resources/whitepapers/) · [What Is Decision Intelligence?](https://www.cavefish.ai/what-is-decision-intelligence/) · [What Is Emotional AI?](https://www.cavefish.ai/what-is-emotional-ai/) · [Glossary](https://www.cavefish.ai/resources/glossary/) · [Watch Explainer](https://www.cavefish.ai/explainer/) · [About](https://www.cavefish.ai/about/) · [Investors](https://www.cavefish.ai/investors/) ## Partners - [Partner Programme](https://www.cavefish.ai/partners/): Consultancies and agencies embed EchoDepth as evidence layer in client work. White-label outputs, API access, facilitation materials. Free evaluation, commercial from £1,500/month. hello@cavefish.co.uk. - Facilitation materials: signal debrief guide (60-90 min), coaching action workshop, pre/post analysis review, bespoke workshop design. - 6-step engagement: Scope → Propose → Deliver → Facilitate → Validate → Expand. - Partner types: research/insight consultancies, communications agencies, change management, financial advisory, strategy consulting, legal/professional services. ## Platform - [EchoDepth Platform](https://www.cavefish.ai/platform/echodepth/): 44 FACS Action Units · VAD model (Valence, Arousal, Dominance) · 14 cultural cohorts - [How It Works](https://www.cavefish.ai/platform/how-it-works/): Input → AU Detection → Cultural Calibration → Depth Mapping → Signal Generation → Output. Sub-100ms latency real-time. - [Platform Outputs](https://www.cavefish.ai/platform/outputs/): Trust Score (0-100), Credibility Signal timeline (per-second), Risk moment identification, Coaching notes, Modality breakdown, Governance documentation. PDF within 5 working days or API JSON. - [Security](https://www.cavefish.ai/platform/security/): UK GDPR, ICO ZB915623, DPA standard, consent-first, local processing - [Governance](https://www.cavefish.ai/platform/governance/): Consent, purpose limitation, audit trail, reproducible outputs - [Integrations & API](https://www.cavefish.ai/integrations/): REST API, Salesforce, HubSpot, SDKs - [API Documentation](https://www.cavefish.ai/api/) ## Case Studies - [Case Studies](https://www.cavefish.ai/case-studies/): Five anonymised real engagements. Key distinction: emotional strength, not just direction. 1. Transport: free-text culture survey — emotional intensity identifies attrition risk; sentiment ranking had it third 2. Insurance: A/B marketing copy — 86% open rate increase via emotionally-optimised copy 3. Pharma: HCP/patient interviews — stated preference vs actual motivational hooks; product positioning restructured 4. Media: social + competitor channel analysis — indignation vs connection; pride/belonging gap identified 5. Media: teaser video pre-release — second-by-second aggregated timeline; signal drop at 38s fixed before release ## Methodology & Moat - [Why EchoDepth?](https://www.cavefish.ai/why-echodepth/): Addresses LLM commoditisation objection. Five-way comparison. Four moats. Rating agency analogy (Moody's parallel). - [Proof & Methodology](https://www.cavefish.ai/proof/): FACS standard, 44 AUs, 14 cultural cohorts, 6 countries, 13 awards individually listed. - [Compare Hub](https://www.cavefish.ai/compare/): Full competitor and alternative comparison set. ## Investor Relations - [Investors](https://www.cavefish.ai/investors/): Investment thesis (rating agency analogy), four moats, three market contexts (communication risk / regulatory / consultancy), revenue model (service → partner → platform), traction, partnerships (AI Wales/Fintech Wales/Media Cymru/TfW), founder profile, risks with mitigations. Revenue generating · active pilots. Enquiries: hello@cavefish.co.uk. ## Whitepapers & Research - [Whitepapers](https://www.cavefish.ai/resources/whitepapers/): Three papers. 1. ITEC 2026: "Feel to Know: Using Emotion to Measure Real Understanding" — emotion comprehension in defence training; confusion signals emerge 3-5 min before self-report; HUMX + WRU cases. Download: /cavefish-itec2026-feel-to-know.docx 2. EchoDepth architecture: deep learning framework, 3-layer architecture, VAD model, 92%/87%/89% accuracy. Available on request. 3. EchoPitch: emotional intelligence + avatar-based sales training; 270% commission uplift for high-EI salespeople. Available on request. ## For Enterprise Leaders - [For Enterprise Leaders](https://www.cavefish.ai/for/): CFO, CMO, CRO, IR Director, Communications Director/CHRO, Compliance/Risk Director. For/buyer sub-pages (role-specific pages): - [CEO](https://www.cavefish.ai/for/ceo/) - [CFO](https://www.cavefish.ai/for/cfo/) - [CMO](https://www.cavefish.ai/for/cmo/) - [CRO](https://www.cavefish.ai/for/cro/) - [CHRO](https://www.cavefish.ai/for/chro/) - [Investor Relations](https://www.cavefish.ai/for/investor-relations/) - [Corporate Affairs](https://www.cavefish.ai/for/corporate-affairs/) - [CISO](https://www.cavefish.ai/for/ciso/) - [Comms Director](https://www.cavefish.ai/for/comms-director/) - [Head Of Research](https://www.cavefish.ai/for/head-of-research/) ## Vertical Sector Pages All 10 verticals have a hub page plus a use-cases hub. Six verticals have individual use-case pages. - [Defence](https://www.cavefish.ai/defence/) · [Defence use-cases](https://www.cavefish.ai/defence/use-cases/) - [Finance](https://www.cavefish.ai/finance/) · [Finance use-cases](https://www.cavefish.ai/finance/use-cases/) - [Sales](https://www.cavefish.ai/sales/) · [Sales use-cases](https://www.cavefish.ai/sales/use-cases/) - [Insight](https://www.cavefish.ai/insight/) · [Insight use-cases](https://www.cavefish.ai/insight/use-cases/) - [Hr](https://www.cavefish.ai/hr/) · [Hr use-cases](https://www.cavefish.ai/hr/use-cases/) - [Public Sector](https://www.cavefish.ai/public-sector/) · [Public Sector use-cases](https://www.cavefish.ai/public-sector/use-cases/) - [Transport](https://www.cavefish.ai/transport/) · [Transport use-cases](https://www.cavefish.ai/transport/use-cases/) - [Contact Centre](https://www.cavefish.ai/contact-centre/) · [Contact Centre use-cases](https://www.cavefish.ai/contact-centre/use-cases/) - [Leadership](https://www.cavefish.ai/leadership/) · [Leadership use-cases](https://www.cavefish.ai/leadership/use-cases/) - [Sport](https://www.cavefish.ai/sport/) · [Sport use-cases](https://www.cavefish.ai/sport/use-cases/) Additional vertical-specific pages: - [Finance: Earnings Call Analysis](https://www.cavefish.ai/finance/earnings-call-analysis/) - [Finance: Investor Confidence Analysis](https://www.cavefish.ai/finance/investor-confidence-analysis/) - [Sales: Sales Demo Analysis](https://www.cavefish.ai/sales/sales-demo-analysis/) - [Sales: Discovery Call Analysis](https://www.cavefish.ai/sales/discovery-call-analysis/) - [HR: Interview Analysis](https://www.cavefish.ai/hr/interview-analysis/) - [Defence: Airport Screening Analysis](https://www.cavefish.ai/defence/airport-screening-analysis/) - [Insight: Campaign Emotion Testing](https://www.cavefish.ai/insight/campaign-emotion-testing/) - [Vulnerable Clients](https://www.cavefish.ai/vulnerable-clients/) - [Contact Centre](https://www.cavefish.ai/contact-centre/) - [Legal](https://www.cavefish.ai/legal/) - [Healthcare](https://www.cavefish.ai/healthcare/) ## Problems (by pain point) - [Change Resistance](https://www.cavefish.ai/problems/change-resistance/) - [Low Trust](https://www.cavefish.ai/problems/low-trust/) - [Poor Conversion](https://www.cavefish.ai/problems/poor-conversion/) - [Executive Credibility](https://www.cavefish.ai/problems/executive-credibility/) - [Problems Hub](https://www.cavefish.ai/problems/) ## Definitional Pages - [What Is Decision Intelligence?](https://www.cavefish.ai/what-is-decision-intelligence/) - [What Is Emotional AI?](https://www.cavefish.ai/what-is-emotional-ai/) - [What Is Emotional Risk?](https://www.cavefish.ai/what-is-emotional-risk/) - [What Is Communication Risk?](https://www.cavefish.ai/what-is-communication-risk/) - [What Is a Trust Score?](https://www.cavefish.ai/what-is-trust-score/) - [What Is a Credibility Signal?](https://www.cavefish.ai/what-is-credibility-signal/) - [Why Emotional Decision Intelligence?](https://www.cavefish.ai/why-emotional-decision-intelligence/) - [What Is Communication Risk?](https://www.cavefish.ai/what-is-communication-risk/) - [Communication Intelligence Tools](https://www.cavefish.ai/communication-intelligence-tools/) - [Glossary](https://www.cavefish.ai/resources/glossary/) - [Industries Overview](https://www.cavefish.ai/industries/) ## Commercial - [Pricing](https://www.cavefish.ai/pricing/): Pilot from £1,500/month. Enterprise/API bespoke. - [Request Free Analysis](https://www.cavefish.ai/request-analysis/): Submit content, full report within 5 working days. Free, no commitment. - [Book a Demo](https://www.cavefish.ai/book-demo/): 45-minute demo tailored to sector. - [Process](https://www.cavefish.ai/process/): Free analysis → discovery → pilot → deployment. - [Contact](https://www.cavefish.ai/contact/): hello@cavefish.co.uk - [Newsletter](https://www.cavefish.ai/newsletter/): Insights newsletter via Beehiiv. ## About - [About](https://www.cavefish.ai/about/): Jonathan Prescott, Founder & CEO. Former Director of Digital at The Royal Mint, Director of Digital Performance at Assurant, guest lecturer NYU Stern, MBA Bayes Business School, B.Eng Computer Systems Engineering. - [Press & Awards](https://www.cavefish.ai/press/): 13 awards individually listed. ITEC 2026, ECSO, Cardiff Life, IoD, FinTech Wales, Media Cymru/TfW R&D. Two accelerators: Fintech Wales, Cyberhive by ECSO. - [Speaking](https://www.cavefish.ai/speaking/): ITEC 2026 ExCeL London, ECSO 2024 Cardiff sbarc|spark. - [Explainer Video](https://www.cavefish.ai/explainer/): 30-second animated overview. ## Insights — Full Index (23 articles) - [Behavioural Analytics Explained](https://www.cavefish.ai/insights/behavioural-analytics-explained/) - [Unconscious Bias in Interviews](https://www.cavefish.ai/insights/bias-in-interviews/) - [Change Management & Emotional Intelligence](https://www.cavefish.ai/insights/change-management-emotional-intelligence/) - [Earnings Call Preparation Guide](https://www.cavefish.ai/insights/earnings-call-preparation-guide/) - [EchoDepth for NHS Healthcare](https://www.cavefish.ai/insights/echodepth-for-nhs-healthcare/) - [Emotion Detection Software Guide](https://www.cavefish.ai/insights/emotion-detection-software-guide/) - [Emotional AI Ethics](https://www.cavefish.ai/insights/emotional-ai-ethics/) - [Emotional Intelligence at Work](https://www.cavefish.ai/insights/emotional-intelligence-at-work/) - [Emotional Intelligence in Sales](https://www.cavefish.ai/insights/emotional-intelligence-in-sales/) - [FACS Explained](https://www.cavefish.ai/insights/facial-action-coding-system-facs-explained/) - [FCA Consumer Duty & Vulnerable Clients](https://www.cavefish.ai/insights/fca-consumer-duty-vulnerable-clients-2024/) - [GDPR & AI Communication Analysis](https://www.cavefish.ai/insights/gdpr-ai-communication-analysis/) - [How to Measure Change Resistance](https://www.cavefish.ai/insights/how-to-measure-change-resistance/) - [Interview Bias & Equality Act](https://www.cavefish.ai/insights/interview-bias-equality-act-2010/) - [Investor Confidence Measurement](https://www.cavefish.ai/insights/investor-confidence-measurement/) - [ITEC 2026: Feel to Know](https://www.cavefish.ai/insights/itec-2026-feel-to-know/) - [What Is Emotional AI for Business?](https://www.cavefish.ai/insights/what-is-emotional-ai-for-business/) - [What Is Investor Confidence?](https://www.cavefish.ai/insights/what-is-investor-confidence/) - [What Is the VAD Model?](https://www.cavefish.ai/insights/what-is-vad-model-valence-arousal-dominance/) - [Why Transformation Programmes Fail](https://www.cavefish.ai/insights/why-transformation-programmes-fail/) - [Emotional AI Ethics: Risks, Benefits and Responsible Deployment](https://www.cavefish.ai/insights/emotional-ai-ethics-risks-benefits/) — targets: emotional AI ethics, AI emotions ethics challenges, emotional AI risks - [How AI Detects Vulnerable Customers in Financial Services](https://www.cavefish.ai/insights/how-ai-detects-vulnerable-customers/) — targets: vulnerable customer detection, FCA Consumer Duty vulnerable clients, AI vulnerability detection - [What is Communication Intelligence?](https://www.cavefish.ai/insights/what-is-communication-intelligence/) — targets: communication intelligence, decision intelligence, AI interaction analysis ## Frequently Asked Questions **Q: What is EchoDepth?** A: EchoDepth is a communication assurance platform that analyses 44 FACS Action Units, vocal VAD signals and text-emotion divergence to produce credibility, trust and engagement scores for high-stakes professional interactions. It is not a sentiment tool — it measures the emotional signal layer beneath communication content. **Q: What is communication intelligence?** A: Communication intelligence is the measurement of what actually happens in professional interactions — the emotional signal that determines whether communication is believed, trusted and acted on. Unlike conversation intelligence (Gong, Chorus), which analyses content, communication intelligence analyses delivery credibility and audience emotional response. **Q: What is the VAD model?** A: Valence-Arousal-Dominance. Three continuous axes (0.0–1.0 each) that describe emotional state beyond positive/negative. Valence = positive vs negative feeling; Arousal = calm vs activated; Dominance = controlled vs in-control. EchoDepth produces per-second VAD scores calibrated across 14 cultural cohorts and 6 countries. **Q: How does EchoDepth satisfy FCA Consumer Duty on vulnerable customers?** A: EchoDepth analyses 100% of covered customer interactions for vulnerability signals (voice pattern changes, language coherence breakdown, distress indicators) — producing timestamped, auditable flags that satisfy the FCA's requirement for proactive identification. Standard QA covers 2–3% of interactions; EchoDepth covers all of them. **Q: What are the ethical risks of emotional AI?** A: The four primary risks are surveillance overreach, demographic accuracy gaps, consent gaps, and autonomous decision misuse. EchoDepth addresses all four through explicit consent requirements, purpose limitation enforcement, human-in-the-loop design, and a published governance framework (ICO ZB915623). **Q: Is EchoDepth GDPR compliant?** A: Yes. ICO registered ZB915623. All deployments use signed DPAs with defined purpose, retention limits and access controls. DPIAs conducted for high-risk deployments. Analysis is purpose-limited and consent-first. No persistent biometric identity profiles are built. **Q: What is text-emotion divergence?** A: The gap between the written content of a response and its underlying emotional signature. When an employee writes neutrally but the emotional scoring shows high Disappointment, Doubt or Suppressed Resentment, EchoDepth flags this as masked dissatisfaction — invisible to any NLP tool that analyses words alone. **Q: What industries use EchoDepth?** A: Financial services (investor confidence, FCA Consumer Duty), enterprise sales (buyer signal detection), HR and leadership (interview quality, culture health, change resistance), defence (briefing effectiveness, credibility assessment), healthcare (patient communication), sport (pre-competition readiness), and regulated contact centres.