We Measure What Drives Decisions
Cavefish is the Emotional Decision Intelligence company. We build EchoDepth — the platform that measures and predicts human emotional response to decisions, communications and interactions before they are executed.
To make the emotional signal that drives human decisions visible, measurable and actionable — so that organisations can stop guessing and start knowing.
The Problem We Solve
Most organisational decisions fail not because of bad strategy — but because of unmeasured human response. Transformation programmes fail. Investor communications underperform. Sales deals collapse. Board decisions stall.
The emotional signal that predicts these outcomes has always existed. It has never been systematically measured. Until EchoDepth.
EchoDepth analyses 44 facial Action Units under the FACS standard, calibrated across 14 cultural cohorts in 6 countries, using the VAD (Valence-Arousal-Dominance) model. The output is quantified, repeatable, auditable — and actionable.
The Category We Define
Cavefish defines and operationalises the category of Emotional Decision Intelligence — the discipline of making emotional response data a first-class input to high-stakes decisions.
Learn About EDI →Company Timeline
Company Information
Registered address: 15 Neptune Court, Vanguard Way, Cardiff CF24 5PJ. ICO registration ZB915623.