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Cavefish
An audience listening to a speaker at the AI Wales hub launch in Cardiff

Every major decision has a number.
Except this one.

One measurement engine for how people actually receive you - your calls, your ads, your messages and your culture. Know whether you're believed before the disconnect becomes a business problem.

Illustrative reading
ICO registeredUK GDPR compliantFCA Regulatory Sandbox13 industry awards since 2023Built in Wales

One measurement engine. Four modules on top of it, each for a different buyer.

See EchoDepth in under a minute

How EchoDepth reads every call, email and review for 53 emotions, shows where a conversation turned, and ranks what to change first.

Read the transcript

Every day, your customers tell you exactly how they feel. On calls, in emails, in reviews. Most of it is never heard.

A survey hears from the few who reply, days later, and turns it into a single number.

EchoDepth reads every word. Fifty-three emotions, moment by moment, and how committed people really sound.

So you can see exactly where a conversation turned, and why.

Then it ranks what to change, by expected impact. Decisions, not dashboards.

For marketing, sales, comms and culture. Hosted in the UK. EchoDepth, by Cavefish.

Jonathan Prescott mid-conversation at a meeting table surrounded by laptops
EchoDepth sales call screen: conversation turns tagged with emotion, connection metrics and coach mode
Sales & contact centre

Which conversations win or lose, and why?

For sales and contact-centre leaders, and CX.

Call impact

Measure what each call actually did to the customer - trust, frustration, commitment - not just what was said.

Call sets

Read a thousand service calls at once and see what the winning conversations have in common.

Trust language

Coach the phrases that build commitment, and spot the ones that quietly lose the deal.

  • Call analytics
  • Pipeline
  • Investor intel
  • Discovery calls
  • Sales demos
Measure call impact
Consumer Duty

Hear vulnerability on the call - not in the complaint.

EchoDepth flags signs of customer vulnerability in voice and language as the conversation happens, so your teams can adapt in the moment and evidence fair outcomes to the regulator.

EchoDepth emotion transcript with phrases highlighted by emotion
A cinema audience with each viewer's face tracked and labelled for facial coding
EchoDepth ad test screen: video player, top emotions and an emotion timeline
Marketing

Will this ad work, and when should it run?

For brand and marketing directors, and agencies.

Ad testing

Second-by-second facial coding on your film or 30-second spot - where attention peaks, where it drops, before it airs.

Concept & image testing

Compare routes, stills and storyboards before you commit production budget.

Creative effectiveness

Read your whole portfolio on one scale, so the next brief starts from evidence.

  • Facial coding
  • Live facial coding
  • Synthetic audience
  • Website analysis
  • Reputation monitoring
See how ad testing works
Jonathan Prescott presenting in front of a large screen
EchoDepth leadership announcement analysis: biometrics and voice traces with decision insights
Comms

How will this message land before we send it?

For heads of communications, corporate affairs and CX content.

Message testing

Test the price-change letter, the announcement or the statement before it goes out.

Speaker analysis

Rehearse the earnings call, the board update or the press conference and see exactly where credibility dips.

Brand voice

Check every channel sounds like the same organisation - and lands the way you meant it.

  • Earnings calls
  • Board presentations
  • Press conferences
  • Reputation monitoring
  • Bulk testing
Test a message
A team workshop: people around tables with laptops in a bright office
EchoDepth Culture Overview dashboard with culture index and employee and customer trend lines
Culture

How do our people hear what we tell them?

For chief people officers, internal comms and employer brand. We read messages, not people.

Culture surveys

Read every open comment in your pulse survey for emotion and trust - not just keywords and word clouds.

Change & leadership messaging

Know whether the all-hands landed as reassurance or as risk, and where resistance is building.

Training impact

Track how understanding and confidence shift over a programme - without paper forms.

  • Pulse surveys
  • Reflections
  • Training needs
  • Stakeholder mapping
  • Employer brand
Run a culture read

Same instruments, same scales, every module.

How it works
Emotion

53 emotions, moment by moment.

Attention

Where focus held, and where it drifted.

Memory

What is likely to stick afterwards.

Trust

Whether you were believed.

We study how people listen - so we spend our time where they do.

Press & events

The people who use it.

Ad testing
“For the first time, we get to see what's working - and more importantly what's not - before a campaign goes live. A total gamechanger.”
Toby CameronOnPar Productions
Training impact
“We can now understand the effect of our training over time - how understanding and confidence have shifted - without archaic paper forms and surveys.”
Jaymie ThomasAI Wales
Jonathan Prescott smiling during a workshop
“We've spent too long measuring what's happened. It's time to focus on why things are happening - so we can predict and act before comms, programmes and pitches fail.”

Jonathan Prescott

Co-founder & CEO, Cavefish

Meet the team

Three steps. No specialist equipment.

01

Send what you already have

A video recording, audio file, text transcript or image. Zoom call, earnings rehearsal, sales demo, campaign creative - any format, shared via a link. No installation. No hardware.

02

Cavefish analyses the signals

Linguistic credibility mapping and hedging detection for text. Vocal pitch, pace and hesitation markers for audio. FACS-aligned delivery pattern analysis for video. All modalities, all in one report.

03

Receive a scored, timestamped report

Trust Score 0–100, Credibility Signal timeline, key moment identification with timestamps, specific coaching recommendations. PDF format. Within 5 working days. Board-ready.

Sample output from an earnings call

What you receive in the report

01
Communication Risk Score 0–100
Composite delivery effectiveness across all modalities
02
Delivery timeline
Per-second - where engagement dropped and why
03
Key moment identification
Timestamps for intervention and coaching
04
AI coaching notes
Specific, written, actionable recommendations
05
PDF report
Shareable, board-ready, auditable - see sample
73Risk score
AI Coaching Note

What's working: Strong authority projection (0:00–0:45).
Where it drops: Guidance delivery loses confidence at 4:22. Remove upward inflection on "expect."

Download a sample report

Questions before you reach out

A structured PDF with Communication Confidence Score (0–100), Delivery Effectiveness timeline (per-second), key moment timestamps, and specific coaching recommendations. Where relevant: vocal hesitation analysis, linguistic pattern mapping and an Engagement Signal Map.
Text and scripts (PDF, DOCX, TXT), audio (MP3, WAV), video (MP4, MOV, Zoom recording) and images (JPG, PNG). Share via Google Drive, Dropbox or WeTransfer. Most organisations start with a script or audio recording.
Both. Cavefish can be deployed as an ongoing software integration (API or dashboard) or delivered as a consultancy-led analysis. Most organisations start with a scoping consultation, then discuss which deployment model suits their use case.
Cavefish uses the FACS standard - 44 Action Units calibrated across 14 cultural and linguistic cohorts in 6 countries. It measures observable delivery signals, not guesses about individuals. Full accuracy and methodology documentation is available on the Proof page.
Yes. Cavefish is ICO registered (ZB915633). The lawful basis depends on the use case - explicit informed consent or legitimate interests - and is documented in a DPIA for every deployment. Data is processed under UK GDPR with a signed DPA. On-premise deployment is available for regulated environments.
We begin with a scoping consultation to understand your use case. Pilot programmes start from £1,500/month, typically covering 10–20 analyses with dedicated analyst support. Enterprise licensing, API access and on-premise deployment are priced on scope.

On-premise, UK sovereign, EU sovereign

For regulated environments and data-sensitive deployments, Cavefish can be deployed to meet your specific data residency and sovereignty requirements.

UK Sovereign
Data processed exclusively within UK jurisdiction
EU Sovereign
GDPR-compliant EU data residency
On-Premise
Deployed in your own infrastructure
Private Cloud
Dedicated instance, your security controls
Learn about regulated deployment options

Talk to a person, not a form.

A 30-minute conversation about the call, the ad, the message or the culture you need to get right.

Book a Consultation

ICO registered ZB915633. UK GDPR compliant. hello@cavefish.ai